To be effective, any communications strategy requires feedback on the degree of success being achieved. Many larger companies now regularly undertake such an exercise with their major institutions.

For smaller companies, this exercise is sometimes carried out by the corporate broker post a series of presentations. Whilst this is helpful in determining institutions’ reactions to the announcement, it is not a particularly independent exercise, and often comes too late to have much benefit. To be effective, we believe that companies should carry out an independent audit of their investor base, both holders and non-holders, at a time removed from any road show or announcement. This will ensure that the feedback is objective and impartial, and serves as vital preparation for the next round of communications with the market.

Once the audit is complete, we can help you devise an appropriate communication programme to address the needs revealed by the audit and, specifically, a more focused presentation for your next series of investor meetings.