The Market Interface Review (MIR) is an independent and objective appraisal of a company’s interface with the capital markets, combining a range of services provided by h2glenfern and culminating in a comprehensive recommended strategy and a series of products for implementation. It is conducted with a view to:

• Maximising Market perception of fair value for the company
• Maximising efficiency of management time applied to Market relationships
• Minimising share price volatility

and focuses upon the clarity and understanding by all relevant stakeholders of:

• Communication tactics and investor targeting
• Management philosophy
• The Investment Case for a company and its valuation
• Business strategy and its determination
• Business operating characteristics

The process is initiated with a perception audit of both management and the investment community, but expands into a systematic review of a wide range of factors and the subsequent development of tools for implementation:

• Assess current levels of Market understanding and investor following
• Forecast monitoring template (for understanding and monitoring analyst expectations)
• Investment Case presentation (the cornerstone presentation)
• Business Snapshots (to explain business dynamics and address areas of concern)
• Aggregate findings into an implementation strategy with a suite of documents to assist the process including:
• Analyse the peer group and its operational, financial and reporting precedents (the ‘Black Box’)
• Value the business and compare with the Market approach to forecasting and valuation
• Review and develop the Investment Case. Consider its clarity, the Market’s likely belief in its deliverability and the specific challenges posed by differing investor criteria
• Identify the specific implications of the structural and regulatory changes in the Markets
• Identify the level of Market understanding of Group strategy, its determination and the targeted outcomes from it. Analyse areas of concern or confusion.
• Investor and broker targeting (for greater control)